(video: BMW commercial – note the « sheer driving pleasure » logo at the end)
Public transport has always been seen as the poor alternative to cars. While cars are always pictured as a way to get pleasure and new sensations, public transports are always seen as a way to go from a point to another, just trying to limit as much as possible the problems that come from the travel itself.
But another image of public transports is possible.
First of all, a special train or bus can be reserved for a special event.
(video: MAD train)
– a travelling disco;
Another option (which I consider much more interesting) turns around the « sheer pleasure » of travelling by public transports.
(photo via flickr)
several possibilities are still open in this fields:
– Panoramic trains along a scenic route
– Special buses on an ordinary line
– or just allowing people to organize a party on a commuter train